Jun 18, 2012

Is He Crossing Niagara Falls?

Adam Zyglis, 6/15/12:
Advertisers have to walk the narrow tightrope of Brand Image, it's true -- but, if they fall off, they have the tether of...um, of...I dunno, Corporate Deniability?, Customer Loyalty?, Marketing Power? ... to save them.

Is this cartoon actually about anything? Has there been some big brou-ha-ha about branding up in Buffalo that I didn't hear about?

And is Zyglis aware that he's spinning a tether -- something that saves you from death if you make a mistake -- as a bad thing? Does his metaphor even make any sense to begin with?

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